From Spur franchisee to launching RocoMamas – how its founder brought smash burgers to SA
Brian Altriche wanted to challenge the negative reputation that has surrounded fast food, and what better way than to bring the smash burger to the borders of Mzansi?
“I’m passionate about human beings, I’m passionate about employees, I’m passionate about cleanliness and quality, and I did a good job which the Spur Head Office saw.“I made a deal with myself not to make anything creative until I’ve opened three Spurs. Thereafter I went to the board and told them I wanted to venture into Japanese cuisine,” Altriche told Business Insider.
His first RocoMamas restaurant was launched back in 2013 in Randburg. This would be followed by four others in Rivonia, Fourways, Randpark Ridge and Melrose before his deal with Spur Corp in 2015. “I actually used to go to this one place in west Hollywood where it was actually like a mom-and-pop diner vibe.
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