Liesl Fester, facing salary reductions due to her company's struggles, turned to baking as a side hustle. Her delicious koeksisters, a popular South African treat, have gained immense popularity, helping her stay afloat in a challenging economy. Her story reflects the resilience and resourcefulness of many South Africans who are finding creative ways to survive.
Liesl Fester wipes her hands on her apron, the scent of cinnamon and syrup hanging in the air as she carefully packs another batch of koeksisters.
"I am an operations manager in a telecommunications company, but my salary was reduced due to the company’s struggles," she explains."I needed another source of income, so I turned to baking."Like thousands of South Africans, Fester has had to get creative to survive. With food, electricity, and petrol prices soaring, many have turned to side hustles to supplement their income.
"I officially launched in November," she says, smoothing a ‘thank you’ sticker onto a neatly packed bag of koeksisters. "On Sundays, I sell up to 50 packets, but during the week, I also supply businesses. That could be just under 100 packets," she says, her eyes gleaming with excitement.Fester has found a way to balance her demanding full-time job with her growing baking business, despite the inevitable teething problems that come with entrepreneurship.
Side Hustle Koeksisters Food Business South Africa Economy
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