Rendani Ramovha, CEO of SuperSport, shares his journey from a young rugby player to leading the world's top sports broadcaster. His passion for sport, coupled with his business acumen gained in the fast-moving consumer goods industry, have paved the way for his success.
A burning desire to work in sports and a short stint in fast-moving consumer goods have helped SuperSport CEO Rendani Ramovha navigate the challenges of heading the world’s best sports broadcaster.
Rugby continued to play a major role during his youth, which made him determined to pursue a professional career playing the sport. On the other hand, his studies resulted in him graduating with a Master’s in Marketing, setting him up for a post-rugby career in business.Ramovha started working for Diageo, a multinational alcoholic beverage company that owns brands such as Johnny Walker, Tanqueray, and Guinness, where he was responsible for distribution in Botswana, Lesotho, Eswatini, and Namibia.
In 2022, he became SuperSport’s head of commercial and marketing before being appointed to the role Imtiaz Patel once held—SuperSport CEO. “If we don’t do this, many kids won’t be able to shape dreams about sport or how they see themselves playing sport professionally,” he said.
SUPERSPORT CEO RENDANI RAMOVHA SPORTS BROADCASTING AFRICA
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