Concerts are roaring back after two years of pandemic restrictions in Canada, but for music fans who often travel from afar, the triumphant return is anything but certain.
Some of the music industry’s biggest artists have pulled out of Canadian shows within days — sometimes hours — of start time, leaving ticket holders who travelled a good distance with flight and hotel bills that often can’t be refunded.
“Nobody really knew what was going on,” she recalled. “The lines were getting longer around the block.” Eric Alper, a music publicist and industry player, said the cumulative attention from cancellations isn’t helping an industry that’s still trying to get back on its feet. Nicholas Li, who monitors consumer habits as an assistant professor of economics at Toronto Metropolitan University, is less convinced that trouble lies ahead for concert organizers.
He points to recent concerts he’s worked on that he says were “sold out” ahead of time but saw only 70 per cent of ticket holders show up on the night.Sign up for our newsletter to get breaking news and daily digests sent to your email.Ticketmaster was slammed in 2020 for changing its policy to no longer offer refunds on postponed concerts. The “hassle” and uncertainty of that experience hasn’t sat well with some consumers and Alper supposed it could impact future ticket tales.
The research found that 25 per cent of Generation X consumers say they are limiting their entertainment activities, compared to 15 per cent of Boomers.
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