GM's BrightDrop unit has signed Kroger as the first customer for its new temperature-controlled 'eCart' to fulfill online orders.
General Motors is getting into the business of grocery store carts, but not the usual kind with that one squeaky, wobbly wheel.
BrightDrop, which GM formed in 2021 to make electric delivery vans, conducted a pilot with Kroger in Kentucky, where it said the grocer experienced"a noticeable improvement in the customer and associate experience."
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