Frictionless CX. It's not just about the technology

Frictionless CX News

Frictionless CX. It's not just about the technology
Charlene GeorgeConnect SAConnect360
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To ensure the level of user adoption and usage that leads to a frictionless CX, companies must focus on a robust change management strategy alongside their technology implementations, says Charlene George, sales director at Connect SA.

The business landscape is rapidly evolving, with significant investments in digital modernisation aimed at delivering a seamless customer experience .

In a world where switching service providers has become effortless, customers no longer complain – they simply move on. Despite the adoption ofdesigned to facilitate frictionless CX, many businesses still struggle to achieve this critical objective through their digitally enabled omnichannel contact centres.

To ensure the level of user adoption and usage that leads to a frictionless customer experience , companies must focus on a robust change management strategy alongside their technology implementations. This dual focus is pivotal to maximising business value and impact.

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Charlene George Connect SA Connect360 Change Management Ccaas Customer Service Management Omnichannel

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