Fox Corp. generated $600 million in gross revenue in one day on Super Bowl Sunday, said CEO Lachlan Murdoch, as advertisers flocked and paid for the gamut – pre-show, game and the Season 3 p…
“If history is any guide, audience levels will build” through the primaries, caucuses up to election day,” he said.
Benefits won’t be limited to Fox New but will spread to its local stations which he said recorded gross political revenue of $200 million for the 2018 midterms – shattering records. He said Fox is already seeing early signs of a big uplift to come although he didn’t quantify it.
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