Ford has announced that it is delaying the release of its next-gen electric pickup truck and three-row electric SUV. The company is prioritizing hybrid versions for its internal combustion engine vehicles. CEO Jim Farley emphasizes the importance of using capital wisely and bringing vehicles to market at the right time for profitability.
Ford has postponed the launch of its next-gen electric pickup truck (originally planned for 2025) to 2026, and a three-row electric SUV (from 2025) to 2027. The automaker says it is prioritizing offering hybrid versions for all internal combustion engine vehicles in its lineup. CEO Jim Farley emphasized using capital wisely and bringing vehicles to market at the right time for profitability.
Ford is adjusting its electrification strategy and has announced today that it will postpone the release of two fully-electric vehicles. Instead, the company is focusing on introducing a hybrid version for every internal combustion vehicle in its lineup. As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely and bringing to market the right gas, hybrid and fully electric vehicles at the right time, said CEO Jim Farle
Ford Electric Pickup Truck Electric SUV Hybrid Vehicles Electrification Strategy CEO Jim Farley
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