Vuse Alto surpassed Juul to become the top-selling vape in the U.S., making up 40% of e-cigarette sales.
The Food and Drug Administration banned six flavored Vuse Alto e-cigarette products on Thursday amid a nationwide crackdown on vape and e-cigarette sales in the U.S. The FDA cited concerns that Vuse Alto applied targeted marketing to children as it became the top-selling vape product, surpassing Juul. Reynolds American sells Vuse Alto and is a major producer of flavored e-cigarettes, but now the FDA has banned three of its menthol and mixed berry-flavored products.
4 billion, making up 25% of all e-cigarette sales during the same time period. A separate federal survey conducted last year revealed roughly 12.5% of middle and high school students reported to have vaped in the previous 30 days. Vuse was their choice product, according to the survey. PubMed Central reported that Reynolds’ advertising methods were likely targeting young users through social media marketing and using models and influencers to promote the product.
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