Juul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value has gone up in smoke. WSJ explains Juul’s collapse and what’s next for the e-cigarette company. Illustration: Nayon Cho
The Food and Drug Administration ordered Reynolds American to stop selling menthol-flavored versions of its Vuse Alto e-cigarette—the top-selling vaping brand in the U.S. and one that has become popular among children and teenagers.
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