The launch escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat
Facebook rolled out its own version of social media rival TikTok in the US and more than 50 other countries on Wednesday, embedding a new short-form video service called Reels as a feature within its popular Instagram app.
. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years. Those similarities led TikTok CEO Kevin Mayer to call Reels a “copycat product” that could coast on Instagram's enormous existing user base after “their other copycat Lasso failed quickly”.
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