Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for them and whom they target.
The move is part of the social-media giant's response to changes the Trudeau government has made to Canada's election laws aimed at stopping bad actors -- foreign or domestic -- from interfering with Canada's upcoming federal election through advertising.
Google recently said the demands of the new law are too onerous for its advertising system, which auctions ad space on the fly. It's simply refusing to take political advertisements in Canada around the upcoming election. Advertisements that refer to political figures, political parties, elections, legislation or issues of national importance will have to go through an authorization process. This will capture the information of the entity or group buying the ad and ensure the buyer is based in Canada.
Another effort to exceed the legislative rules will see Facebook using its artificial-intelligence technologies and algorithms to detect ads or content that tries to circumvent the rules.
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