EWG and Mainstream Beauty Are Starting to Work Together

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EWG and Mainstream Beauty Are Starting to Work Together
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Ken Cook was perhaps the most in-demand speaker at this year’s PCPC event. 🔐

@fentybeauty house party? ⁣⁣⁣ ⁣⁣⁣ Fenty Beauty has bought a dedicated @TikTok house.⁣⁣⁣⁣ ⁣⁣⁣⁣ Located in Los Angeles, the space will have a rotating roster of residents. It toots a “fully stocked” makeup pantry and, gleaning from images Fenty Beauty provided to Beauty Inc, plenty of room to go viral. ⁣⁣⁣⁣ ⁣ Tap the link in bio to see inside the house and how other beauty brands are embracing Tiktok.

“It’s a day at a time,” said Steven Kolb, president and chief executive officer of the Council of Fashion Designers of America.⁣⁣ ⁣⁣ “It’s a scenario that no one could have predicted,” he said. “We kind of have to be resilient, we have been through down times before post 9/11 and the 2008 recession. The industry rebounded and I think we have to just be resilient and strong and be creative in how people run their businesses,” Kolb said.

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