European privacy officials have widened a ban on Meta's “behavioral advertising” practices to most of Europe.
FILE - The Meta logo is seen at the Vivatech show in Paris, France, on June 14, 2023. European officials widened a ban on Metas behavioral advertising practices to most of Europe on Wednesday, Nov. 1, setting up a broader conflict between the continents privacy-conscious institutions and an American technology giant.
The decision by the European Data Protection Board represents a sharp escalation of a tussle that began in Norway, where privacy officials imposed a— roughly $90,000 — on Meta for obtaining that data without adequate consent. Those fines have been piling up since August 14. Tobias Judin, head of the international section at the Norwegian Data Protection Authority, said Meta's proposed steps likely won't meet European legal standards. For instance, he said, consent would have to be freely given, which wouldn't be the case if existing users had to choose between giving up their privacy rights or paying a financial penalty in the form of a subscription.
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