Facebook owner Meta faces EU ban on targeted advertising
OSLO -The European data regulator has agreed to extend a ban imposed by non-EU member Norway on"behavioural advertising" on Facebook and Instagram to cover all 30 countries in the European Union and the European Economic Area, it said on Wednesday.
"On 27 October, the EDPB adopted an urgent binding decision ... to impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area," it said. "EDPB members have been aware of this plan for weeks and we were already fully engaged with them to arrive at a satisfactory outcome for all parties," said a company spokesperson.Since Aug.7, Meta has been subject to daily fines in Norway of 1 million crowns for breaching users' privacy by using their data, such as locations or browsing behaviour, for advertising, a business model common to Big Tech.
That fine will expire on Nov. 3, but Meta could risk a much heavier financial penalty, according to Tobias Judin, the head of Datatilsynet's international section.
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