European consumers may be reaching peak streaming, claims a new study by digital piracy firm Muso. The UK-based firm today released data from consumer research looking into the increasingly fragmen…
and Britbox services launching later this year. That said, consumers are likely to have a better sense of what they will want and need in a year or two’s time once these services are up and running. With WarnerMedia’s streaming service another potential entrant into Europe down the line, this space is about to become even more fragmented and competitive.
When asked about content that’s not available to them on any of their current choice of service, 50.8% of responders to the survey said they were likely or very likely to search for that content across unlicensed platforms. According to Muso’s Global Piracy Index released earlier this year, UK audiences made over 5.7BN visits to piracy sites in 2018 and ranked ninth in the world. 3.2 billion of those overall visits were specifically around unlicensed TV streaming.
Andy Chatterley, CEO and co-founder at MUSO commented, “Expecting consumers to pay almost £100 a month for access to content may well be a challenge. So much of it is siloed off and exclusive across so many different paid-for platforms, that it’s difficult for consumers to subscribe to everything they want.
Chatterley continued, “With most people only subscribing to only a couple of services, it’s going to be really interesting to see what happens with the launch of Disney+ and Apple TV+. Will consumers ditch an existing service for one of the new ones? Or will Apple struggle to crack the TV market again?”
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