DStv executives reveal the technologies behind the latest upgrades to the firm’s video streaming platform, and discuss the increased competition in the market.
Faced with a decline in subscriber numbers, MultiChoice is pinning its hopes on its video streaming platforms DStv Stream and Showmax .
DStv Stream gives viewers access to live and video-on-demand content available per package, with no satellite dish or decoder required. “This UI enhancement delivers a marked improvement from a personalisation, recommendation and content discovery perspective. It’s incredible the amount of content you can find that is personally tailored to you based on your watching behaviour.
“When you see things differently, it draws your attention. Because these trailers are playing, they immediately catch your attention. You don’t feel like it’s the same thing over and over. We are, mathematically, seeing customers finding more content.”
Multichoice Video Streaming Netflix DSTV Rochani Steenkamp Daniel Courtenay Smart TV Mark Jury Showmax
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