Mattress company Casper is hiring people with \u0022exceptional sleeping ability\u0022 and \u0022a desire to sleep as much as possible.\u0022
Casper, which launched eight years ago as an online-only mattress company, is hiring people with “exceptional sleeping ability” and “a desire to sleep as much as possible” to exercise those natural talents for money. Those tapped to be “Casper Sleepers” will snooze in the company’s stores and “in unexpected settings out in the world,” serving as real-life mannequins and in-house influencers whose catnaps and siestas will be spun into “TikTok-style content.
But Casper’s founders quickly realized they’d underestimated how much people valued the physical experience of mattress shopping. When they first opened for business, a would-be customer came to the company’s office at the time, a one-bedroom apartment in New York City.Article content In 2015, the company opened several pop-up stores, with Chief Creative Officer Luke Sherwin, a co-founder, telling The Washington Post at the time that “one of our biggest challenges is educating consumers that an amazing mattress can be bought online.” While employees offered coffee and waffles to lure people into the pop-up in the Georgetown area of Washington, D.C., Sherwin told The Post that “D.C. has a large community of Casper fans already.
More than seven years later, Casper is trying to make inroads on TikTok, Gen Z’s social media platform of choice. It’s working, at least with Trost. In her video application, she said she had just woken up to a notification about the job posting. Before getting out of bed, she fired up her camera and rubbed some sleep out of her eyes – all evidence that “it already looks like I’m doing a good job,” she said.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dream the night away at indie-pop star Mitski concert in BurnabyDeer Lake Park’s festival lawn will be awash in the surreal-synth songs of indie-pop artist Mitski.
Read more »
Lions’ run on Nathan Rourke jerseys real, no ‘pipe dream’Leos co\u002DGM Neil McEvoy has been with the CFL club since 1995 and can’t recall something quite like this ever happening with another player.
Read more »
SoftBank plans Vision Fund job cuts after record net lossVision Fund posted a $23.1-billion loss in the April-June quarter as value evaporated from its investments in the market rout
Read more »
Global stocks up after U.S. job gain paves way for rate hikeGlobal stocks gained Monday after strong U.S. jobs data cleared the way for more interest rate hikes and Chinese exports rose by double digits.
Read more »
TODOROVA: Ford must get on with job of expanding transportation networkNADIA TODOROVA
Read more »
Crown comes to defence of legal aid lawyers taking job action for improved fundingCrown prosecutors are coming to the defence of their courtroom opponents, the same day as dozens of criminal defence lawyers across the province walked off…
Read more »