Digital doubles, fake trailers: AI worries Hollywood actors before labor talks

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Digital doubles, fake trailers: AI worries Hollywood actors before labor talks
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LOS ANGELES : A search for Wes Anderson on YouTube turns up trailers that the famed director with a distinctive style appears to have made for adaptations of 'Star Wars,' 'Harry Potter' and 'The Lord of the Rings' featuring Bill Murray, Scarlett Johansson and other stars.Artificial intelligence allowed pe

LOS ANGELES : A search for Wes Anderson on YouTube turns up trailers that the famed director with a distinctive style appears to have made for adaptations of"Star Wars,""Harry Potter" and"The Lord of the Rings" featuring Bill Murray, Scarlett Johansson and other stars.

SAG-AFTRA wants to ensure its members can control use of their"digital doubles" and ensure studios pay the actual actors appropriately, said Duncan Crabtree-Ireland, the union's chief negotiator. Interest in generative AI exploded globally after the November launch of ChatGPT, the fastest growing app of all time, by Microsoft Corp-backed OpenAI. U.S. and European regulators have demanded guardrails to prevent misinformation, bias, violation of copyrights and invasion of privacy.

"With that type of content, they could use you for part of it, and then create the rest of the character, and then we're not on set anymore and nobody gets paid," Morrill said at a multi-union rally in Los Angeles. "It's fantastic," Ford raved about his youthful on-screen appearance in an interview with late-night host Stephen Colbert.

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