Indonesia has made enormous strides in digitalisation. Yet, when people hear about digital success in the emerging world, the conversation turns mostly to India and China. Indonesia is unlikely to get a mention, or at most only in passing.
Yet, when people hear about digital success in the emerging world, the conversation turns mostly to India and China. Indonesia is unlikely to get a mention, or at most only in passing.
But in the digital age, Indonesia is thriving — offering potential lessons for other countries that find themselves in a similar starting position. Indonesia has produced its own multi-billion-dollar tech platforms, a home-grown “super-app”, and numerous tech startups. In contrast to most other countries that primarily rely on foreign platforms and technologies, Indonesia has been able to drive its digital transformation by capitalising on local talent to develop its own platforms and solutions customised meet to the country’s specific needs.
Gojek, initially launched as a ride-hailing platform, has evolved into a mobile super-app that integrates more than 20 services and functionalities into a single platform. GOTO has become ubiquitous in Indonesia as an integral part of daily life for many citizens. Through this, GOTO is both delivering valuable services to consumers and providing opportunities for millions of drivers, traders, and service providers to earn income and grow their businesses.Research by academics at the University of Indonesia, commissioned by GOTO, estimates that the company contributed about 2.2 per cent to Indonesia’s Gross Domestic Product in 2022.
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