True AI, on the other hand, doesn’t just follow instructions – it learns, adapts and improves over time, says Carmen Hattingh, GM operations at Smartz Solutions.
By Carmen Hattingh , General Manager Operations, Smartz Solutions Carmen Hattingh , General Manager Operations, Smartz Solutions .
This confusion leads to poor decisions. Businesses invest in tools labelled "AI" without fully understanding whether they’re buying cutting-edge technology or just a dressed-up version of automation. Knowing this distinction is critical. Without it, businesses risk overpaying for solutions that aren’t what they seem. A rule-based chatbot marketed as "AI-driven" might save time initially, but will falter as customer demands evolve – because it simply can’t adapt.
AI Carmen Hattingh Automation Chatbots Machine Learning Intelligent Automation Natural Language Processing Conversational AI
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