Daimler's next chief executive will have a tough job to restore margins at ...
OSLO - Daimler’s next chief executive will have a tough job to restore margins at Mercedes-Benz, current boss Dieter Zetsche told Reuters on Wednesday, as Mercedes-Benz launched a new luxury electric car to rival Tesla.
“There are many challenges ahead. We are in a situation of an economic slowdown. It is not going to be easier going forward,” he said on the sidelines of the launch event near Oslo. Mercedes-Benz’s large electric car will hit showrooms this summer, years after Tesla launched its Model S in 2012. Daimler launched an electric car under the smart brand in 2010, but waited until 2014 to build an electric Mercedes-Benz B-Class.
In an effort to make a profit with electric cars, Daimler has opted to manufacture the Mercedes EQC in a way that enables it to be built on the same production line as a combustion engined car, retooling existing plants.
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