Apple CEO Tim Cook talks protecting customers' private data, limiting screen time

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Apple CEO Tim Cook talks protecting customers' private data, limiting screen time
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'You are not our product' Apple CEO Tim Cook talks about protecting customers' private data and limiting screen time

In an exclusive interview, Cook told ABC News’ Diane Sawyer that Apple is working hard to promote increased regulation of the use and storage of consumer data, empower parents to control their kids’ relationship with devices and enable customers to be more aware of how much time they’re spending on their phones.

Even still, Cook said, it hasn’t spurned him to use less screen time. He said he had changed his notification habits.The Apple executive said that while growing up, “one of the worst things, other than… something like hurting somebody or something, was the Peeping Tom. You know, somebody looking in the window.”

“Like we've done every other point in time, when we get together it's amazing what we can do,” he said.“You are not our product,” he said about the more than a billion consumers who use Apple products. “Our products are iPhone and iPads. We treasure your data. We want to help you, keep it private and keep it secure. We’re on your side.”

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