WWD's Executive Editor, West Coast Booth discusses how designers are reexamining their part in the climate catastrophe.
The fashion industry was inching toward change. More than 90 brands signed onto the U.N. Fashion Industry Charter for Climate Action, LVMH Moët Hennessy Louis Vuitton chairman Bernard Arnault hired Stella McCartney as his sustainability adviser, upcycling had become more than just a novelty on the runway, even the Oscars red carpet made a show of trying to go more green.
View Gallery Related Gallery How Sustainable Is Your Beauty Packaging? These Brands Are Upping the Eco Ante Her brand, which is a B Corp, may also look a lot different post-pandemic: less global, more local. “I keep picturing a lot of it coming back to our home office in Irvington, N.Y. It’s a village, we have two stores here — our Lab store carries first quality and recycled, then there’s our Renew store. We also have a Recycle Center and our Tiny Factory where we remake things. It’s a microcosm of the future of how a circular business could be local…” she said.
“I really believe two collections a season, each of around 50 or 60 looks let’s say, is more than enough to spread around all the year, also for brands bigger than ours,” added Serre. “Stores can buy deeper, and the consumer gets less oversaturated and tired by newness all the time. What we can do is to have special collaborations and different selections, depending on where you sell them, instead of all the same everywhere, resulting in big stocks at the retailers.
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