Contemporary marketing: Constellation Brands partners with Tastemade in time to save its wine division: The pair intends to produce content in an a...
The news release also captured a statement by Robert Hanson, the executive vice president and president of Constellation Brands’ wine and spirits division. According to Hanson, the partnership accelerates Constellation’s consumer-obsessed strategy through rich storytelling, dynamic talent alliances, native social video content, and genuine customer engagement moments that the company expects will win with fans across the globe.
Given that the sector of Constellation’s business has been having issues, a focus on wine in its launch program is perhaps strategic. Wine barely accounted for 20.6% of its overall net revenue for the year, down from 25.6% the year prior, according to its. Similarly, wine’s net sales decreased from $2.2 billion in 2021 to $1.8 billion in 2022.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
RP: Arribaron las RP3.0 - Revista Merca2.0 |RP: Arribaron las RP3.0: La llegada de la Web3.0 a las relaciones públicas de las marcas, supone nuevas tareas. ¿Qué y cómo las ejecutan? Por Octavio Noguez
Read more »
Libro del día: simplifica tu negocio - Revista Merca2.0 |Libro del día: simplifica tu negocio: El autor plantea que 60 días puede ser el inicio para aprender gestión, marketing, ventas, liderazgo y productividad personal.
Read more »
UV rays: Vaseline and Ogilvy flip sunrises and sunsets into warning signs to encourage wearing sunscreen - Revista Merca2.0 |UV rays: Vaseline and Ogilvy flip sunrises and sunsets into warning signs to encourage wearing sunscreen: Vaseline is on a mission to educate Tha...
Read more »
Bad Bunny responde a sus críticos en portada de la revista TIME | TomatazosEl artista Bad Bunny se luce en la primera portada en español de la revista TIME, donde también se tomó un momento para enviar un mensaje a quienes...
Read more »
Marketing Digital: Agencias de Marketing Digital 2023Marketing Digital: Agencias de Marketing Digital 2023: El consumidor ha cambiado, ahora es más tecnológico y busca empresas que coincidan con sus intereses y que usen los medios de comunicación qu...
Read more »
Biotecnología del ayer, hoy y mañana | Confabulario | Suplemento culturalUna serie de decisiones sin base científica, como el veto al maíz transgénico, frenan el desarrollo de esta disciplina que es vital para la seguridad alimentaria, la salud pública y el futuro de México:
Read more »