Apple’s deal with OpenAI acknowledges the company is behind on artificial intelligence, but make no mistake, it’s temporary outsourcing, says Dave Lee for Bloomberg Opinion.
Tim Cook , Apple chief executive officer, speaks during Apple 's annual Worldwide Developers Conference on 10 Jun 2024, in Cupertino, California Microsoft couldn’t wait to wheel out the OpenAI co-founder to show how ahead of the game it was; world leaders stood beside him to show how they were in the loop on the future; and conference organisers contorted their schedules to accommodate the most powerful man in the world of AI.
The news is being framed as Apple’s admission that it is behind on cutting-edge AI, turning to an outsider to fill in a feature shortfall. This is true, but only to an extent. This partnership - call it temporary outsourcing - demonstrates how, in fact, Cook may be the most powerful man in AI because he is pulling the strings on what will be the first truly mainstream AI device: The iPhone.
This volume of insight is impossible for any other company to replicate, and you would likely not trust them to do so. “You should not have to hand over all the details of your life to be warehoused and analysed in someone’s AI cloud,” said Apple’s head of software engineering, Craig Federighi, during the keynote speech. OpenAI’s ChatGPT, on the other hand, is more easily copied - in time. Apple hasn’t quite managed it yet, but it will.
Apple’s shares, on the other hand, took an almost 2 per cent tumble on Monday, perhaps on account of a lack of surprises - a Bloomberg News report had already revealed everything of note that was announced.But the lesson for investors to take away is that Cook is the AI kingmaker. Apple gets to decide which company gets access to the more than 2 billion active Apple products and on what terms.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Commentary: Turf City public housing will make for a more inclusive Bukit TimahThe new Turf City development could balance the concentration of high-income families living mostly in landed houses and high-end condominiums in Bukit Timah, says NUS Business School's Sing Tien Foo.
Read more »
Commentary: The next phase of the streaming warsRising subscription prices are likely to lead to a rebundling of services, says Richard Waters for the Financial Times.
Read more »
Commentary: Time to rethink Singapore's '30 by 30' food resilience, amid local farm setbacksLocal high-tech farms will not be able to compete on price alone, but we cannot simply lament that consumers aren’t willing to open their wallets to show support, says RSIS food security expert Paul Teng.
Read more »
Commentary: New US stance on targeting Russia gives Ukraine a fighting chance in the warAs Russia pushes towards Kharkiv, Western countries have loosened restraints on Ukraine’s use of their military hardware, says a University of Bradford professor.
Read more »
Commentary: Singapore risks mediocrity at the top if too few high-calibre people join politicsFounding leader Lee Kuan Yew and his team were so successful, they made redundant the narrative of a vulnerable Singapore that needed the best to serve, says former veteran newspaper editor Han Fook Kwang.
Read more »
Commentary: How can we expect children to be honest when we lie to them?Children learn about honesty from their parents. Put simply, lying begets lying, says NTU’s Setoh Peipei.
Read more »