AI presents new opportunities for candidates to connect with voters of all demographics, particularly in linguistically diverse nations, say these academics from Harvard Kennedy School.
People watch election results on a mobile phone at a roadside tea stall in Ahmedabad, India, June 4, 2024. REUTERS/Amit Daveon Jun 5, with over 640 million votes counted, observers could assess how the various parties and factions used artificial intelligence technologies - and what lessons that holds for the rest of the world.But, despite fears of widespread disinformation, for the most part the campaigns, candidates and activists used AI constructively in the election.
In February, the All-India Anna Dravidian Progressive Federation party’s official X account posted an audio clip of Jayaram Jayalalithaa, the iconic superstar of Tamil politics colloquially called “Amma” or “Mother.” Jayalalithaa died in 2016. As part of their demos, some AI companies circulated their own viral versions of Modi’s famous monthly radio show “Mann Ki Baat,” which loosely translates to “From the Heart”, which they voice cloned to regional languages.Indian political parties doubled down on online trolling, using AI to augment their ongoing meme wars.
The Indian election’s embrace of AI which began with entertainment, political meme wars, emotional appeals to people, resurrected politicians and persuasion through personalised phone calls to voters has opened a pathway for the role of AI in participatory democracy.
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