Colby Cosh: Cattlemen rejoice, fake meat has been disappointing in every way

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Colby Cosh: Cattlemen rejoice, fake meat has been disappointing in every way
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Imitation beef will continue depending on vegetarians and vegans until the price drops or the quality can rival that of the natural kind

hasn’t been good for, certainly, is the hype that surrounded the cutting-edge firms in the fakemeatspace just a few years ago. Supermarket sales of plant-based meat substitutes are down 14 per cent over the last 52 weeks, Shanker notes, and restaurant orders for plant-based food items peaked three years ago. When Beyond Meat Inc. went public in 2019, it had what the author calls “the most successful initial public offering since the 2008 financial crisis.

Excitement over meat substitutes ran wild around the turn of the decade because these products combined three parallel appeals beyond those of novelty and curiosity. Fake burgers were supposed to be better for your health, better for the planet, and better for animal welfare.

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