Set to launch Tuesday, CNN Plus isn’t supposed to be a challenger to Netflix, though the two apps might sit side-by-side on a streaming TV menu.
Set to launch Tuesday, the new digital channel isn’t supposed to be a challenger to Netflix, although the two apps might sit side-by-side on a streaming TV menu. But CNN says its new service isn’t just an online version of its four-decade-old news brand, either.
“My parents don’t even pay for cable,” Hunt told The Post. “I just think that this way of watching television is the future, and that’s why it felt like kind of a no-brainer to do this.”The shows are meant to be thought-provoking and enjoyable, but the stakes are serious for a network that — like its rivals Fox News and MSNBC — is concerned about the waning number of cable subscribers and corporate advertisers that prop up the cable-news business model.
Some streaming shows almost overlap between the rival networks: Fox Nation has “Dana Perino’s Book Club,” hosted by the anchor and former White House press secretary, while CNN Plus will have “Jake Tapper’s Book Club.” Jonathan Klein, a former president of CNN U.S. who runs the sports streaming platform Hang, said CNN is making a smart “play for the future” as audiences shift from traditional television-watching to streaming. According to a Pew Research Center survey, the percentage of Americans who said they received cable or satellite television programming at home declined from 76 percent in 2015 to 56 percent last year.“They’re building a foundation for a house that has not been designed yet,” he said.
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