Another streamer enters the space.
CNN’s premium streaming service launches today. The service, CNN Plus, will debut with about a dozen weekly shows, more than a thousand hours of on-demand content, and a Reddit-like interactive tool for asking reporters and guests questions about the day’s biggest news. It’s a major bet on viewers being willing to pay not just for news but forCNN Plus isn’t just a digital library for coverage from its cable sibling.
At its core, it’s a product for people who — god help them — need a dedicated streaming service for news coverage that goes beyond what’s already available through paid newsletters, documentary services, and CNN’s existing 24-hour nonstop channel. “We view CNN Plus as being additive. It’s a totally new thing that’s a complimentary product to CNN on linear television,” Robyn Peterson, chief technology officer and SVP at CNN, said during a demo of the product. “It’s not really a second newsreel.”One of the ways that CNN Plus differentiates itself is through interactivity. During some live CNN Plus segments, viewers will be able to submit questions through a feature called Interview Club during and prior to segments.
CNN would like us to view CNN Plus as being distinguished from its broadcast counterpart, but the two are awfully enmeshed. A single CNN app will give viewers access to both CNN Plus and the pay-TV experiences, which includes feeds for CNN, CNN International, and HLN. But the two programming components will need to be unlocked separately. CNN Plus will cost $6 per month, while you’ll need a cable provider login to access the pay-TV programming.
CNN Plus’ challenge won’t just be launching in a crowded streaming space. Its biggest hurdle will be convincing subscribers that it’s worth paying for a service that does news and little else.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
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