Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.
To coincide with Cannes Lions — this year just as in the past seven years — we also present ourUnlike years past, though, Insider also convened a panel discussion of CMOs, including Raja Rajamannar, chief marketing and communications officer and president of healthcare at Mastercard; Cristina Diezhandino, chief marketing officer at Diageo; Jeff Goodby, co-chairman at Goodby Silverstein & Partners; and Jasmine Enberg, principal analyst, social media at Insider Intelligence.
I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling. It drives empathy, understanding, and awareness. We're doing dozens of CMO interviews at Cannes on video — and we won't stop there. Our crew will be setting up at other industry events, and in our own New York City studios.
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