Salesforce has quietly unloaded the CMO Club, which is merging with a marketing group called Brand Innovators
The organization will be renamed Club CMO and will merge with the marketing group Brand Innovators.Salesforce quietly discontinued The CMO Club in late March, a marketing organizationNow, The CMO Club will change its name to Club CMO, which has about 900 top marketers as members, because Salesforce still has rights to the original name. Club CMO will merge with a similar industry group called Brand Innovators.
"The CMO Club was where we could have those private and personal conversations without the press and sales people," said Club CMO board member Carol Kruse."It's a safe space where you can learn and share personal things, like how to move up in your career, how do I handle this situation with the CFO and COO."
Those conversations often led to key business decisions, Kruse said. In her decades-long career as a marketer, she's used advice from her peers at Club CMO roughly 50 times, she estimated. One example: Her network helped Kruse pick which data-driven ad agency to work with when she was hired as ESPN's CMO in 2010.
Salesforce initially purchased the organization from its founder, Pete Krainik, to connect with marketers around the world, said a source with knowledge of the transaction. The cloud software giant dedicated a team of about 15 people to support it. Although Salesforce sells marketing technology, it made sure its sales people didn't try to sell to The CMO Club members, the source said.
Under Salesforce's ownership, The CMO Club tripled the number of members and went from an organization focused mostly in US and Europe to one with branches in Japan, Australia, and Singapore, the source said. It now has 30 chapters, 11 of which are international.
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