Obituary: Carl Hahn helped sell Americans on the Volkswagen Beetle in the 1960s and later, as head of the German auto maker, expanded into manufacturing in China, Spain and Eastern Europe
Carl Hahn helped sell Americans on the Volkswagen Beetle in the 1960s and later, as head of the German auto maker, expanded boldly into manufacturing in China, Spain and Eastern Europe.
After earning a doctorate in economics in Switzerland, the German-born Mr. Hahn worked in Italy and France. He joined VW in 1954 as an assistant to the chief executive officer, Heinrich Nordhoff. He was sent to head VW’s U.S. unit in 1959 and used clever marketing to expand sales ofa WSJ membership
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