He was the driving force behind the VW Beetle's invasion of America. Carl Hahn, who made it big by thinking small, died last week at 96.
When he came to the United States as a young Volkswagen executive, Carl Hahn inherited an undesirable office and a job that seemed impossible: make the Beetle huge.
He was an outsider with fresh eyes who saw that he couldn’t beat American companies with much bigger head counts and budgets. The only way to win was for the German car maker to play another game altogether.
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