Groupe Canal+, currently in the process of acquiring MultiChoice Group, offers similar content bundles in France as DStv, but with a key difference: the unbundling of sports. This raises questions about whether MultiChoice might follow suit and offer a standalone SuperSport bouquet in the future.
Groupe Canal+, which is in the throes of acquiring MultiChoice Group, has similar content offerings to DStv in France, its home market – but with one major difference.DStv owner, South Africa’s MultiChoice Group, has similar content offerings to DStv in France, its home market – but with one major difference: the way it bundles sport.
With its subscriber numbers under pressure, though, especially at the high end of the market, could it be a case of when – and not if – SuperSport is given more autonomy from the mothership?“What we know is that very few people subscribe only to one service. Even on Showmax, despite us having added football, we see the biggest uptake is of both football and general entertainment,” Mawela said of the MultiChoice-owned streaming service.
Then there’s the Canal+ Cine Series, which costs €29.99 /month . This package bundles Netflix , Cine+OCS, HBO’s Max and Paramount+ as well as additional premium movies and series. Lastly, the French broadcaster’s top-end bundle includes everything all the other plans have to offer. Costing €59.99 /month for the first six months and €75.99 /month for the rest of a 24-month contract term, Canal+ The Total, as the bundle is known, costs significantly more than MultiChoice’s top-end bouquet, DStv Premium.
Business MULTICHOICE SUPERSPORT CANALS CONTENT STRATEGY SPORTS BUNDLING
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