The Blue Jays might have a tough time keeping up with their rivals in the American League East this season but when it comes to the cost of an ice cold beer, they should at least be competitive.
Executive Vice President of Business Operations Andrew Miller tells CP24 that the club is introducing a new dedicated stand on each level of the Rogers Centre that will sell beer and other ballpark favourites for $5, taxes included.
Miller said that the “Dugout Deals” program is essentially a value menu for fans. Other items that will be available include hot dogs and pretzels, he said. The NFL’s Atlanta Falcons rolled out their “Fan First Pricing” menu when they opened their new stadium in 2017 and have said that revenue actually increased by 16 per cent in the first year of the program despite the fact that food and beverage prices dropped 50 per cent.
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