Following a decline in Black Friday spending post-pandemic, South African consumers are now showing a stronger interest in purchasing 'big ticket' items. This increase is attributed to improved economic conditions such as lower interest rates and food inflation. Retailers are also changing strategies, offering extended discount periods throughout November.
After the impact of the COVID-19 pandemic, which saw a significant drop in Black Friday shopper turnout and spending in 2023, there's a noticeable shift this year. South Africa n consumers are showing stronger interest and willingness to spend on 'big ticket' items. Factors contributing to this include lower interest rates, reduced food inflation, improved electricity supply, and changes in retirement savings withdrawal policies.
Retailers are also adapting by offering discounts throughout November, allowing for a more relaxed shopping experience
Black Friday South Africa Consumer Spending Economic Recovery Retail Trends
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