Bing Is Hoping It Can Out-Google Google Using AI

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Bing Is Hoping It Can Out-Google Google Using AI
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“Can you suggest a 3-course menu with a chocolate dessert?”

Executive Yusuf Mehdi took reporters — alas, BuzzFeed News was not invited — through a demonstration of samples of search results with AI built in. The examples included:Showing a list of the most influential Mexican artists Answering a question about whether an Ikea couch can fit in a minivan, given general dimension information

When you enter a question into new Bing that might get an AI response — it’s unclear which ones will — a list of relevant links still appears immediately below. On the right side of the page is an AI answer module that will write out a full answer for you. Also, users will be able to talk directly to the Bing chatbot.

One working example on the Bing site is"I am planning a trip for our anniversary in September. What are some places we can go that are within a 3 hour flight from London Heathrow?"Another is"I need to throw a dinner party for 6 people who are vegetarian. Can you suggest a 3-course menu with a chocolate dessert?” The answer includes links to the individual recipes for each dish.

What this means for websites whose information is being sucked into the answer modules is not known. Take the question about the pros and cons of the top three vacuums. Sites like Consumer Reports and Wirecutter usually rely on search to bring them traffic, as well as affiliate links to provide revenue once a shopper reads their review and decides to buy.

But if Bing essentially cuts out the intermediary , this could hurt its business. Of course, Google and Bing already do this to some degree — typing “how tall is Rihanna” into Google’s search field will give you an immediate answer , eliminating the need to click through to a site. . Its ChatGPT competitor called Bard will become available in the next few weeks.

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