Microsoft Corp is revamping its Bing search engine and Edge web browser with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
Some investors expect the technology to create new markets even as Big Tech companies compete for dominance. Shares of Microsoft rose 3.8% in afternoon trading. Alphabet gained 3.6%.
Bing will be powered by AI and run on a new "large language model" that is more powerful than ChatGPT, said Microsoft Consumer Chief Marketing Officer Yusuf Mehdi. A chatbot will help users refine queries more easily, give more relevant, up-to-date results, and even make shopping easier.Microsoft is now aiming to market OpenAI's technology, including ChatGPT, to its cloud customers and add the same power to its suite of products, including search.
Microsoft's decision to update its Edge browser will intensify competition with Google's Chrome browser.
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