The “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end.
Play Video
“It’s just a joyous time in the world. This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. “I think this marketing campaign is one for the ages that people will be talking about forever.” “The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. “It is a crowning achievement for all of us.”
IMAX showings alone made up 26% of the domestic gross from only 411 screens and 20% of the global gross, and “Oppenheimer” will have at least a three-week run on those high-demand screens. “It was a truly historic weekend and continues the positive box office momentum of 2023,” said Michael O’Leary, President & CEO of the National Association of Theatre Owners. “People recognized that something special was happening and they wanted to be a part of it.”
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Barbenheimer' fever hits Ottawa as Barbie and Oppenheimer open in theatresThe 'Barbenheimer' phenomenon is here, with blockbuster films 'Barbie' and 'Oppenheimer' opening on the same day.
Read more »
‘Barbie,’ in first, and ‘Oppenheimer,’ in second, fuel historic box office bonanza\u0022 Barbenheimer \u0022 didn\u0027t just work \u002D\u002D it spun box office gold.
Read more »
‘Barbie’ Earns $22.3 Million In Previews, ‘Oppenheimer’ Behind With $10.5 MillionThe weekend of 'Barbenheimer' has arrived. The two films went head to head in previews on Thursday night, with Warner Bros.’ “Barbie” making $22.3M at the domestic box office and Universal’s “Oppenheimer” making $10.5M, reports Variety. Thursday night preview numbers for 'Barbie' have already crowned the film as the biggest for the summer box office,…
Read more »
Barbie, Oppenheimer fuel historic box office bonanza‘Barbenheimer’ will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide
Read more »
‘Barbie,’ in 1st, and ‘Oppenheimer,’ in 2nd, fuel historic box office bonanza“ Barbenheimer ” didn’t just work – it spun box office gold.
Read more »
'Barbie' takes the box office crown and 'Oppenheimer' soars in a historic weekend'Barbenheimer' didn't just work: it spun box office gold. The social media-fuelled fusion of Greta Gerwig's 'Barbie' and Christopher Nolan's 'Oppenheimer' brought moviegoers back to the theatres in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
Read more »