'Barbenheimer' didn't just work: it spun box office gold. The social media-fuelled fusion of Greta Gerwig's 'Barbie' and Christopher Nolan's 'Oppenheimer' brought moviegoers back to the theatres in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
"Barbenheimer " didn't just work -- it spun box office gold. The social media-fuelled fusion of Greta Gerwig's " Barbie " and Christopher Nolan's " Oppenheimer " brought moviegoers back to the theatres in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes.
The only real casualty was "Mission: Impossible: Dead Reckoning Part I," which despite strong reviews and a healthy opening weekend fell 64 per cent in weekend two. Overshadowed by the "Barbenheimer" glow as well as the blow of losing its IMAX screens to "Oppenheimer," the Tom Cruise vehicle added US$19.5 million, bringing its domestic total to US$118.8 million.
"Oppenheimer" audiences meanwhile were 62 per cent male and 63 per cent over the age of 25, with a somewhat surprising 32 per cent that were between the ages of 18 and 24. "Nolan's films are truly cinematic events," said Jim Orr, Universal's president of domestic distribution.
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