AT&T's new Xandr ad unit will serve as its central hub for ad-buying as the company adapts media buying and selling to the digital age:
What it means:
AT&T is positioning Xandr Invest as a one-stop shop for ad buyers looking to reach consumers on its properties. Xandr Invest will leverage AT&T's wealth of consumer data and recently acquired AppNexus' ad tech in order to power advanced ad buying on WarnerMedia properties, including CNN, TBS, and TNT.
Xandr Invest will also be the only ad-buying platform serving Community — Xandr's premium video marketplace that AT&Tduring upfronts last month — which curates content from across WarnerMedia networks, as well as from outside publisher partners like Vice and Tubi.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
From Vibrators to Cake Plates, Goop Comes to Life at Its First Toronto Pop-Up ShopGwyneth Paltrow's lifestyle brand Goop continues to expand. Its In Goop Health summit is hitting London at the end of June, Goop Men—a way to make the site
Read more »
First stop Southeast Asia: SoftBank, Toyota's autonomous car venture heads overseasThe self-driving car joint venture of SoftBank Corp and Toyota Motor plans to be...
Read more »
Quebec will not invest in Bombardier's regional jet program: economy ministerQuebec's economy minister said on Monday his government has ruled out inves...
Read more »
Startups Target Millennials With Social-Investing AppsThe lure: investment products built around themes like clean energy and corporate ethics.
Read more »
Why It's Worth Investing in a High Waisted Bikini for Timeless Fashion 2018 / 2019 » Fashion AllureSwimsuit shopping can be simultaneously fun and stressful. Since you’re going to be wearing your swimsuit all season, it can be important that you get a look that is just right, but this doesn’t mean you have to panic. High waisted bikinis can be one of the most popular and best-looking options for anyone to rock this summer. Here’s why you should think about trying one this year.
Read more »
GM expected to invest $150 million to boost truck output in Flint, Michigan: sourcesGeneral Motors Co is expected to announce on Wednesday it is investing about $15...
Read more »