Startups Target Millennials With Social-Investing Apps

For millennial investors, making a social impact is a top priority

More than any previous generation, millennials are likely to invest in companies that mesh with their social and political concerns—from clean energy to gender equality

to water conservation. Some 77% of high-net-worth millennials currently own or are interested in so-called impact investments, according to a 2018 survey by Bank of America.

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