TOKYO : Seven & i Holdings turned the humble 7-Eleven store into a popular food destination in Japan by serving up fresh sandwiches, rice balls and rows of boxed lunches, changing how millions of people eat.
FILE PHOTO: Seven & i’s logo is seen at a 7-Eleven convenience store in Tokyo, Japan August 19, 2024. REUTERS/Kim Kyung-Hoon/File PhotoTOKYO : Seven & i Holdings turned the humble 7-Eleven store into a popular food destination in Japan by serving up fresh sandwiches, rice balls and rows of boxed lunches, changing how millions of people eat.
"The food quality is much higher, and more unique" at Japanese 7-Eleven stores than in the U.S., said New York-based food influencer Jeremy Jacobowitz, who has more than 500,000 followers on Instagram. Much of that plan hinges on plants run by Japanese firm Warabeya Nichiyo Holdings, in which a Seven & i unit is the top shareholder.
"What Seven & i did to make convenience stores work was logistics," said Michael Causton, the co-founder of retail research firm JapanConsuming.
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