ARM has begun recruiting from its own customers and competing with them as it pushes towards selling its own chips.
recruiting from its own customers and competing against them for deals as it pushes towards selling its own chips, according to people familiar with the matter.supplies the crucial intellectual property that firms such as Apple and Nvidia license to create their own CPUs. It has also been seeking to expand its profits and revenues through a range of tactics, including considering whether to sell chips of its own.
ARM took a dispute with Qualcomm over its licensing rates to court in December, though the UK-based company lost key elements of that trial. During questioning at the trial, ARM CEO Rene Haas said “we don’t build chips” when asked about the company’s ambitions outlined in a board proposal to do so.But ARM sought to hire executives from its customers as early as November, several weeks before that testimony, according to a document reviewed by Reuters.
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