Apple Cancels iPhone Hardware Subscription Service

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Apple Cancels iPhone Hardware Subscription Service
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Apple has abandoned plans for an iPhone hardware subscription service after facing several setbacks including software bugs and regulatory concerns. The company's team responsible for the project has been disbanded.

Apple has abandoned plans for an iPhone hardware subscription service, according to people familiar with the matter. The company was working on a program that would have allowed customers to pay monthly fees for access to a new iPhone each year, similar to an app subscription. However, the project was recently shut down after facing several setbacks, including software bugs and regulatory concerns.

Apple's team responsible for the subscription service has been disbanded and reassigned to other projects. This move reflects a broader shift in Apple's approach to payment services, as the company has also discontinued its 'buy now, pay later' program earlier this year, directing consumers towards third-party options instead. The iPhone subscription service was initially slated to launch in 2022 but was repeatedly delayed until ultimately scrapped. Apple had hoped the subscription model would boost iPhone sales and generate consistent revenue, as the device is the company's most profitable product, accounting for over half of its annual sales. The company also aimed to further entrench users within its ecosystem. Under the proposed model, customers would have paid a monthly fee, similar to app subscriptions, and received a new iPhone annually

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