Brendan Whitworth, the US boss of Anheuser-Busch, has yet to directly address the disastrous tie-up with the trans influencer.
In the week that ended on June 3, sales of Bud Light Beer brands in the Anheuser-Busch portfolio have also seen sales lag in recent weeks, including Budweiser and Michelob Ultra, while competitors like Coors Light and Miller Lite — both of which are properties of Molson Coors — have reaped the benefits.
According to research firm Circana, sales of Bud Light fell by 23% year-over-year in May to $297.3 million while rival lager Modelo Especial was catapulted to the top spot, generating $333.1 million — a 15% increase year-over-year. As Bud Light approaches its third month of boycotts and below-par sales, consumers appear divided on their feelings towards the embattled brand, including whether or not companies should invoke politics on their marketing.Garth Brooks said he’ll offer “every brand of beer” at his new Nashville bar“Our thing is this, if you are let into this house, love one another,” he added of his upcoming watering hole, called Friends in Low Places Bar & Honky-Tonk.
In the statement, Anheuser-Busch CEO Brendan Whitworth noted how “the discussion surrounding our company and Bud Light has moved away from beer” the past two months.Meanwhile, fellow country star Travis Tritt called for a boycott of all Anheuser-Busch beers during his tour, which is running through the end of the summer.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” the singer-songwriter “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame,” he continued, noting that “other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled.
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