Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymo…
with transgender influencer Dylan Mulvaney could have been a “strategic” attempt to permanently alter the brand’s audience, according to an anonymous former employee.
“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” he said to , “Many of us are talking about that like they planned it in a way…like a strategic destruction of Bud Light.
He explained that the company previously offered many benefits prior to its purchase by InBev. Through the fall in sales for the Bud Light brand, thestated that the corporation could restructure both employee benefits and its company standards through layoffs and renegotiating contracts.
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