The company’s global CEO Michel Doukeris this week came out swinging at the “misinformation” being spread about the extent of Bud Light’s relationship with the transgender i…
In Mulvaney’s social media posts, which include a video of her drinking a Bud Light in a bathtub, the influencer uses the hashtag #budlightpartner.
The acclaimed Big Apple firm has produced many of the popular ads for Bud Light shown during the Super Bowl. Doukeris also acknowledged the impact the controversy is having on distributors and said the company is “providing direct financial support” to delivery drivers, wholesalers and bar owners who were impacted by the backlash. , according to data from Nielsen IQ and Bump Williams Consulting.
The Florida distributor, who did not want to be identified, said last week that his sales of Bud Light were down 12%.“It’s beginning to level out.”The distributor added that most of the blowback is coming from customers who are in their mid-50s and older.
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