.AnheuserBusch announced that it plans to gift a case of BudLight to all employees who work with the company's wholesale distributors. This following frustrations over the brand's promotional partnership with transgender influencer Dylan Mulvaney.
Bud Light’s overall sales for the week of April 17 dropped 26.1% from what they were last year at this time, following a 21% drop the week prior and an 11% decrease the week before that.In response, Anheuser-Busch announced that it plans to gift a case of Bud Light to all employees who work with the company's wholesale distributors, according to a report.
Mulvaney, a biological man who identifies as a woman, took to Instagram on April 1 and posted a video displaying cans of Bud Light featuring the influencer's face. Mulvaney has also partnered with Nike and Maybelline, creating additional firestorms of criticism and calls to boycott.
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Bud Light sales nosedive as Anheuser-Busch is asked to reaffirm Dylan Mulvaney supportSales of BudLight continue to plummet as the fallout of the brand's partnership with transgender influencer Dylan Mulvaney remains unrelenting. For the week of April 17 to April 22, sales are down 26.1% from last year, according to a new report.
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Anheuser-Busch Gives Away FREE Bud Light to Distributors to “Make Amends”The maker of Bud Light is offering a free case of beer to its distributors, who say they have copped the wrath of customers angry over the brand’s partnership with transgender influencer Dylan Mulvaney.
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